The internet is a fact of life, whether we like it or not but we also tend to forget the way the majority of businesses used to be conducted - actually going out and making sales in the real world.
Do you know of people who just seem to have a knack at selling - they just seem to be natural born sales people. They have a natural flair to sell anything to anyone, nor do they have a problem selling to a niche market.
Learning about marketing and how to sell to everyone requires no magic. If we look back at the figures and look at the really successful marketers online you will discover most of them actually sold products that related to the building trade before launching their business online.
People come on line believing that they will become wealthy overnight. This is a common mistake.
To learn all this would require years of learning about every type of business imaginable, what people think, bringing it all together and then making a sale. Not a very practical or sensible option to take.
You need to learn how sales professionals sell offline to niche businesses.
A good salesman will always do their homework, you are not only marketing yourself but your own business as well. In order to be successful you need to know what are the exact needs and wants of your customers, their concerns and then find a solution for them, thereby solving their problem.
To be able to solve a problem, whatever the niche may be, a good salesman needs to be able to ask creative and probing questions in order to gain a better understanding of how their customers actually think. Return to them if need be for further clarification, in order to be able to fully understand their needs and wants.
By doing your homework you create a strategy for your offer. Getting in the mind of your customers you are saying I know what is troubling you. Would you like me to show you how you can solve it?
The end result is that not only have you built rapport and credibility, you will also no doubt receive future business from them. This is the touchstone to selling to niches, because the truth of the matter is all marketing is niche marketing if you do it right.
There are plenty of people out there who want to buy what you have to sell. Your job is to learn about marketing in order to know how to sell to them in the first place.
Not only can you learn the basic system of selling with honesty and integrity, you will also learn to sell to buyers the way they WANT to be sold, opening the floodgates to more business opportunities. This is the touchstone to selling in niche markets by learning their language and how to think like your customers.
